Advertising and Unfair Competition

Legal prevention and strategic defense for risk-free advertising campaigns.

Our practice

We provide comprehensive legal advice on commercial advertising and unfair competition, helping our clients design, review, and launch their advertising campaigns with legal certainty.

Our goal is to ensure regulatory compliance and minimize regulatory and reputational risks, from the creative stage to market execution.

We assist companies in various sectors in implementing best practices and defending against administrative proceedings initiated by consumers, competitors, or authorities.

Our advice includes

Legal review of advertising pieces, commercial strategies, and multi-channel campaigns.
Development of corporate manuals and guides on responsible advertising.
Implementation and auditing of compliance programs in the areas of commercial advertising and unfair competition.
Representation in preliminary investigations and sanctioning proceedings before Indecopi.
Practical training for marketing, legal, and sales teams.
Advice on complaints about bureaucratic barriers that affect free competition.